Copywriting 2: 40 Techniques of Advertising.

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Assalamu 'alaikum wr. wb.

Today I will present you 40 Techniques of Advertising. First of all, here's the definition of Media Literacy which I'm studying now.



"Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs."
-wikipedia

For more information about copywriting, clikck here.


 There's 40 types of Basic Advertisement:


1. Association.


This persuassion technique tries to link a product, service, or idea with something with something already liked or desired, like; fun, wealthy, pleasure, beauty, security, etc. For example: Family = Coke, and Victory = Nike.






Look at the picture above. timtam is one which used this technique. For a long time, chocolate is identic with elegancy, or something like that. The same with Magnum, because it's covered with chocolate too. So, Timtam/Magnum = Elegant.

2. Bandwagon

3. Beautiful People

This techniques uses good-looking models to attract attention. They aren't have to be celebrities.





4. Bribery

This techniques tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift".

I got an example after googling, and here it is.





5. celebrities

We tend to pay attention to famous people. This kind of ads is very common. I'll give you some examples.






6. Expert

Type of a tesimonial. We rely on experts to advice us about things that we don't know ourselves. Scientist, professor, doctors, appears in this ads.






7. Explicit Claims

Something is "explicit" if it is directly, fully, and/ or clearly expressed or demonstrated. For example the ads give details about that product, or the ingredients, or the price.






8. Fear

It used something disliked or feared by the intended audience (like bad breath, failure, high taxes) to promote a "solution". 



9. Humour

It's about something funny. People likes funny thing. It will attract their attention. And it will be a good way to introduce the product.




10. Intensity

The languages of ads is full of intensifiers, including superlatives (greatest, highest, best, most), comparatives, hyperbole, exageration, and many other ways to hype the product.





11. Maybe

Unproven, exaggerated, or outrageous



12. Plain Folks




13. Repetition


14. Testimonials







15. Warm and Fuzzy.



16. The Big Lie

17. Charisma.


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