Copywriting: Analysis of Thai Life Insurance
Assalamu 'alaikum wr. wb. Hi, Monica's here. How are you today? I wish you all fine. It's a little cloudy, isn't it? By the way, have you ever wacthed a Thai Life Insurance Commercial Ad about a girl who has a deaf-mute father. If you haven't, then you can watch it below. The first scene in this Ad showed that the girl wishing as if her father wasn't a deaf-mute. She wanted a normal father who can listen to her hope and fear, and who can speak. The girl is being bullied by her shcoolmates. She was desperated. One day, she came home late at night with a guy. Her father was very mad. (I have no idea how she suddenly became friends with that guy, and what's the point for this ad. But, let's continue the story first). Her father blamed her without any voice, because he was deaf-mute. She cried. The next day was her birthday, her father was very happy. He had prepared a birthday cake, and a message for his little girl. Then he waited until ...
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